Here we have the same book but the marketing could not be more different, not only in the cover design but they even have different titles. The US edition uses bright reds and yellows while the UK edition uses more subdued cool tones like blues and purples. The US edition has a body shot while the UK edition has a close up head shot. Even the font types are radically different, with a bold, straight font for US and a loopy script for the UK. Who did it better? They're both beautiful but I'd go with the UK edition.